Kitae Kim
Korean-American designer, architect, and founder. I build tools and experiences at the intersection of design, technology, and business.
I'm the co-founder of Foveate, a platform that helps architects and designers pitch, present, and win projects without the soul-crushing deck grind.
I'm also part of the executive team at 3DNY, the largest community-led group of 3D professionals in New York City, where I help produce speakers and educational events across architecture, experiential design, games, fashion, VFX, and XR.
Work
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Product Design
Digital Design Direction. Websites, Apps, WebGL, Creative Technology, UX/UI, Visual Design, Lead Magnets, Marketing Materials, and more.
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Experience Design
Interactive installations, public art integrations, archimedia facades, touring festivals, museum shows, projection experiences, and more.
Press
My first year out of architecture school, I didn't design buildings. I designed art experiences and made a lot of decks. I even designed my firm's template.
RFP after RFP: art installations, museum exhibitions, media facades, public art. Work that's technically superfluous. Try selling a client on a $2M interactive sculptural tree that whispers languages of the world to you when they're not even sure they need it.
So I learned to make the work undeniable. Rhino and Grasshopper into Unreal renders. VR pitches so immersive that clients could stand inside the concept before it existed. Win rate went from 30% to 80%.
Over the next decade, I designed, programmed, and secured funding for multi-million dollar projects: permanent installations, public artwork integrations, archimedia facades, museum shows, art fairs. Fusing tasteful art with modern technological interaction, at architectural scale.
Then I started my own XR design studio and learned sales the hard way. Positioning. Qualifying leads. Following up without being annoying. The stuff no one teaches creatives, and the reason so many talented designers lose to mediocre ones with sharper pitches.
Here's what I believe: designers shouldn't have to compete on price. You're not a vendor. The work has value. But if you can't communicate that value, someone worse than you will take the project.
I write about running a profitable creative practice: positioning, sales, finding clients who pay what you're worth. I operate across product and experience design with an emphasis on simple, beautiful experiences that feel modern, elegant, and joyful.
And I'm building Foveate to fix the broken way design firms sell their work.